Category Archives: marketing

Cold calls vs Warm leads … Marketing 101

Forbes recently published, “How Inbound Marketing Killed Cold Calling.” Is cold calling really gone, or merely an additional approach to today’s marketing efforts?  Well, the answer may lie in the eyes of the beholder… or the phone holder.

The availability of monitoring a Lead’s web based activity now allows sales teams an inside look as to who’s looking at them? Functionally, this should streamline the sales process filling the top of the funnel with, well, warmer leads.  We are becoming more efficient, supplier and consumer alike.

Is cold calling dead?  Probably not completely, but the days of a desk, a phone and the Yellow Pages are behind us.

Click here to read Forbes’ great article.